2020-3-6 13:37

如何应对海外程序化广告市场大热的SPO?AdView移动广告交易平台的专家如是说

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32AdExchangerSSP Index ExchangeWPPGroupMGroupM(Supply Path Optimization,SPO)GroupM广Index Exchange

 

SPOSPO广SSP

 

SPO20182020广


SPO


Supply Path OptimizationSPO20162018Header BiddingSPO广SPODSP广广DSP广ITSSP/ADX


SPOiPhone线线


广SPOSPO, 广: ads.txt, sellers.json, supply chain, pchain


SPO


使WaterfallSSP/ADXSSP/ADXSSPSSP广/DSP广广SSP(DSP)SSP/ADX


广广SSPSSP广SSPDSP广广广IT广Header Bidding15(resell)DSP广SSP广SSP广



答美局先广DSP广SPO


SPO


3广(IAB)Appapp-ads.txtwebads.txt广(Direct)(Reseller)广广


IABsellers.jsonsupply chain objectsellers.jsonIDsupply chain object广supply chain广(Visibility Control)


SSP


SPOSSP(Accountability)EfficiencyTransparency广

 

SPO广

 

IABapp-ads.txt广DSPSPOAdView广广SPO1AdViewapp-ads.txtsellers.jsonsupply chain object广DSPSPOIABAdViewpchain便DSPSPO2AdView SDKIAB OMSDK广34使AdView

 

2020使广广AdView广


SPO

广SPOAdView广DSPSPO(Xavier Guo)AdViewxavier.guo@adview.com(Sunny Li), AdViewsunny.li@adview.com